Why are we starting a newsletter?
Welcome to the new Summer newsletter.
We’ve delivered stands for shows like MWC, ICE and DTW, and we get asked the same thing a lot: how does this actually come together?
What to expect
We’re pulling back the curtain on the events and exhibitions world.
That means the late nights, the last minute fixes and the stuff that never makes it into the final photos.
First edition: Pronet Gaming at ICE 2026
We’re starting with a literal curtain. Pronet Gaming’s ICE 2026 stand had an LED curtain wrapping the whole front of it.
The first edition covers how we built that stand from brief to show floor. VR game, double deck structure, the lot.
Who it’s for?
If you work in events, exhibitions or brand experience, this is for you.
Subscribe to the newsletter on LinkedIn and the first edition will find you. Fancy a look behind the curtain?
